Leadership

Built by operators who have done this before

The team behind Live Work Pet has built and scaled the pet services category, structured real estate investment platforms, and led premium lifestyle brands.

Leadership team

Jason Meltzer

Jason Meltzer

Founder & CEO

Co-founder of Wag! (IPO) and one of the original architects of the modern pet services industry. Jason Meltzer has spent the past decade building trusted platforms at the intersection of pets, marketplaces, and consumer infrastructure. As founder and CEO of Live Work Pet, he is building a pet-first residential platform that helps multifamily owners increase retention, resident experience, and NOI through embedded pet services and community-driven living.

Gabriel Balduncci

Gabriel Balduncci

PARTNER

Co-Founder & CEO of Pawsitive Holdings, an investment and operating platform scaling profitable companies in the pet industry. Also building Endysis, an AI adoption platform for industry leaders. Previously launched ventures within Virgin Group (incl. Virgin Voyages), early investor in NabeWise (acquired by Airbnb), and Chief Strategy Officer at Singularity University.

Elle Carter

Elle Carter

Real Estate Tech Leader

Expert in data infrastructure, revenue strategy, and multifamily innovation. First product hire and Head of Data at Flow. Founded Crosswalk to modernize CRE data systems. Former VP of Revenue at Jetty. Advisor to Propexo and Brookfield, shaping the future of proptech.

Why this team

Category insiders. Real estate native.

The pet services industry runs on trust. Jason helped build the category from the ground up at Wag! — through supply, demand, quality, and the IPO.

Live Work Pet is the next chapter: taking that trust infrastructure and embedding it inside the only environment where pets live every day — their home.