# Live Work Pet > Pet-first multifamily operating platform that embeds daily pet services into the lease to drive NOI, retention, and resident satisfaction for apartment owners. Live Work Pet helps apartment owners attract and retain pet-owning residents by embedding walks, grooming, training, pet sitting, wellness, and community experiences directly into apartment living. Founded by Jason Meltzer, co-founder of Wag! (NASDAQ: PET). ## Pages - [Home](/): Pet-first multifamily platform overview. - [Platform](/platform): How the lease-embedded pet services platform works. - [Owners](/owners): NOI, retention, and rent premium benefits for multifamily owners. - [Residents](/residents): The resident experience for pet-owning renters. - [Pet Services](/pet-services): Walks, grooming, training, sitting, wellness, and community. - [Pilot](/pilot): 6-month proof-of-concept program for owners. - [Team](/team): Leadership and operators behind Live Work Pet. - [Jason Meltzer](/jason-meltzer): Founder & CEO, co-founder of Wag!. - [Insights](/insights): Articles on pet-friendly multifamily, NOI, and retention. ## Research - [Pet Housing NOI Report 2026](/research/pet-housing-noi-report-2026): Research report on pet-friendly multifamily NOI impact. ## Optional - [Pet-Friendly Multifamily NOI](/insights/pet-friendly-multifamily-noi): Article on NOI uplift from pet programs. - [Renter Retention & Pet Owners](/insights/renter-retention-pet-owners): Article on retention drivers for pet-owning renters. - [Future of Pet-Monetized Multifamily](/insights/future-of-pet-monetized-multifamily): Article on where the category is heading.