A New NOI Line, Capitalized Into Asset Value.

You already maximize parking, storage, and valet trash. Pet services are the ancillary category most portfolios have not structured, and the demand already lives in the building. Roughly 71% of U.S. households own a pet [APPA 2024 to 2025], and your residents spend thousands a year on care that today flows entirely off your P&L.

Conservative, adoption based model: realistic renter pet ownership, a fraction of pet households adopting services, average monthly spend, your revenue share. Because the program is fully managed, incremental operating cost is minimal, so the revenue line behaves like clean ancillary NOI.

Added annual NOI divided by your cap rate equals value created. A recurring, defensible revenue line capitalizes into an asset value lift that is a multiple of the annual income. Recurring because it is service revenue, not a one time fee. Defensible because it is operationally embedded, not a price a comp can undercut.

Pet households face the highest moving friction of any cohort, supporting renewals when concessions pressure peaks. Retained residents preserve revenue certainty. Pet retention is among the most durable hedges against market volatility.

Fully managed: provider sourcing, scheduling, billing, resident support, marketing, reporting. No onsite headcount. Portfolio level reporting. Phase 1 pilot requires no lease changes and no cost.